Exercise vs. Diet in Weight Loss Essay Example for Free

Exercise versus Diet in Weight Loss Essay Presentation It is evaluated that 55% of the grown-up populace in the United States are either corpulent or overweight (National Institutes of Health, National Heart Lung, and Blood Institute, 1998). Weight generously builds an individual’s danger of experiencing ceaseless illnesses, for example, hypertension, coronary vein malady, and diabetes. Those with abundance fat in the stomach territory are at expanded wellbeing hazard (National Institutes of Health, National Heart Lung, and Blood Institute). While trying to characterize the job of activity in the treatment and anticipation of stoutness, the American College of Sports Medicine (ACSM) held a logical roundtable to address this subject. Following the gathering, a few agreement proclamations with respect to physical action and general wellbeing were discharged. Two proclamations are specifically noteworthy to the applied exercise proficient. The principal explanation proclaims that the expansion of activity to an eating routine with limited caloric admission advances fat misfortune, while keeping up fat free mass. The subsequent explanation guarantees that physical action, without caloric limitation, negligibly if at all influences fat misfortune. The announcements propose that to advance weight reduction, a mix of diet and exercise is ideal, and that activity alone won't do the trick. Despite the fact that it is settled that a routine of diet and exercise is the most ideal approach to control body weight, an ongoing audit by Ross, Freeman, and Janssen (2000) challenges ACSM’s articulation that activity alone isn't a powerful strategy for weight reduction. This audit proposes that the investigations this announcement depended on don't successfully contrast caloric limiting projects with expanded vitality use programs. They infer that if these variables were equivalent, practice alone can be as powerful as caloric limitation for weight reduction. The motivation behind this article is to introduce Ross et al.’s contention differentiating the ACSM accord explanation. EXERCISE VS. CALORIC RESTRICTION In their audit, Ross et al. (2000) report that couple of randomized control preliminaries similarly contrast diet just with practice just get-healthy plans. For instance, in a twelve-week study, Hagan, Wong, and Whittam (1986) thought about the measure of weight lost through eating regimen just to the measure of weight lost through an activity program. The corpulent ladies and men in the eating regimen just gathering (n=24) that diminished their caloric admission lost 5.5 kg and 8.4 kg, individually. To accomplish this level of weight reduction, ladies diminished their normal caloric admission by 945 kilocalories every day while the men diminished their normal admission by 1705 kilocalories per day. The activity just gathering (n = 24 large people), played out a 30-minute walk/run program 5 days/week. All things considered, the ladies used 190 kilocalories for every meeting while the men exhausted a normal of 255 kilocalories for each meeting, which brought about an all out weight reduction of .6 kg and .3 kg for ladies and men, separately. The ladies in the eating routine just program diminished their muscle versus fat from 35% to 29%, where as the ladies doing exercise just went from 35% to 33% muscle to fat ratio. Furthermore, the men in the eating regimen just gathering diminished muscle to fat ratio from 26% to 21% where as the activity just gathering encountered no adjustment in their muscle to fat ratio. This investigation unmistakably shows that weight reduction through eating routine just was not compared to vitality use through exercise as it were. Along these lines, equivalent measures of weight reduction ought not be normal. Interestingly, Sopko et al. (1985) in a twelve-week study, with hefty men, announced that when the negative vitality balance made by diet just and practice just are equivalent, the two medicines produce comparable outcomes. The members in the eating regimen just gathering (n=10) encountered a weight reduction of 6.1kg by confining their caloric admission 500 kcal/day. The activity just gathering (n=6) lost 6.2 kg by playing out a treadmill strolling program in which they exhausted 500 kcal/day. The men in the eating routine just gathering went from a muscle versus fat of 31.4% to 25%, where as the activity just gathering went from 26.7% to 19%. These outcomes show that identical measures of weight reduction can be acquired when the vitality use from practice is like the measure of calories confined through eating regimen. This is in opposition to the consequences of Hagan et. al., just as the ACSM accord articulation that activity without caloric limitation negligibly influences weight reduction. Table 1 sums up some eating routine versus practice weight the executives considers, further approving when vitality use is coordinated, weight reduction is comparative. EXERCISE WITHOUT WEIGHT LOSS: THE HEALTH CONNECTION Abundance fat in the stomach territory autonomously expands an individual’s danger of insulin opposition and high blood lipids. This dispersion of muscle to fat ratio is additionally a solid indicator of cardiovascular infection (Grundy et al., 1999, National Institutes of Health, National Heart Lung, and Blood Institute, 1998). It has been indicated that weight the board programs bringing about lost all out muscle versus fat additionally lessen a person’s measure of stomach fat. This loss of stomach fat is related with a diminished danger of cardiovascular ailment. In any case, it has been indicated that practicing people, who don't encounter any general weight reduction despite everything decline their danger of experiencing cardiovascular sickness (Ross Janssen, 1999). The ebb and flow inquire about recommends that activity without weight reduction is really connected to decreases in instinctive fat (Ross Janssen 1999). In two comparable investigations, Ross et al. (2000) and Sopko et al. (1985) demonstrated that exercisers who didn't get in shape experienced improved insulin affectability and an expansion in their ‘helpful’ HDL cholesterol. These discoveries are significant in light of the fact that in the occasion that weight reduction isn't accomplished, an individual who is at expanded danger of coronary supply route sickness (CAD), or its comorbid conditions (i.e., hypertension, glucose narrow mindedness, insulin obstruction), despite everything profits by normal oxygen consuming activity interest. Down to earth APPLICATIONS AND RECOMMENDATIONS The applications from this survey article are weighty to the fitness coach and wellness proficient for two significant reasons. It is settled that activity and diet change is the best strategy for weight reduction. Be that as it may, Ross and partners and Sopko and partners likewise show the viability and worth of activity just projects for advancing weight reduction (in overweight and fat populaces). Likewise, from a wellbeing viewpoint it is very important to accentuate that high-impact practice autonomously diminishes the danger of CAD and related comobidites. For medical advantages, Ross et al. (2000) affirm set up proposals of normal, moderate-power physical movement, for example, lively strolling, for 30 to an hour on most days of the week. The additionally recommend that â€Å"substantial decreases in weight and related comorbid conditions will result when day by day practice is performed at a moderate power for 45 to an hour daily without expiring caloric intake.† However, since the majority of this medical advantages examine has been done in transcendently male populaces, more research is required with overweight and hefty female populaces to approve these advantages in ladies. References: Grundy, S.M., G. Blackburn, M. Higgins, R. Lauer, M. Perri, D. Ryan. Roundtable Consensus Statement: Physical action in the avoidance and treatment of corpulence and its comorbidities. Medications. Sci. Sports Exerc. 31: S502-S508, 1999. Hagan, R.D., S.J. Upton, L. Wong, and J. Whittam. The impacts of vigorous molding as well as caloric limitation in overweight people. Medications. Sci. Sports Exerc. 18:87-94, 1986. National Institutes of Health, National Heart, Lung, and Blood Institute. Clinical Guidelines on the Identification, Evaluation, and Treatment of Overweight and Obesity in Adults: The Evidence Report. Obes. Res. 6(Suppl 2), 1998. Pate, R.R., M. Pratt, S.N. Blair, W.L. Haskell, C.A. Macera, C. Bouchard, D. Buchner, W. Ettinger, G.W. Heath, A.C. Ruler, et al. Physical movement and general wellbeing. A suggestion for the Centers for Disease Control and Prevention and the American College of Sports Medicine. JAMA. 273:402-407, 1995. Ross, R., D. Dagnone, P.J.H. Jones, H. Smith, A. Paddags, R. Hudson and I. Janssen. Decrease in stoutness and related comorbid conditions after eating regimen instigated weight reduction or exercise-incited weight reduction in men: A randomized controlled preliminary. Ann. Assistant. Prescription. 133:92-103, 2000 Ross, R., and I. Janssen. Is stomach fat specially diminished accordingly to work out incited weight reduction? Drug. Sci. Sports Exerc. 31: S568-S572, 1999. Ross, R., J.A. Freeman, and I. Janssen. Exercise alone is a compelling system for diminishing heftiness and related comorbidities. Exerc. Game Sci. Fire up. 28: 165-170, 2000. Sopko, G., A. Leon, D. Jacobs, N. Encourage, J. Moy, K. Kuba, J. Anderson, D. Casal, C. McNally, and I. Frantz. The impacts of activity and weight reduction and plasma lipids in youthful hefty men. Digestion. 34:227-236, 1985.

Stateless nation Essay Example | Topics and Well Written Essays - 250 words

Stateless country - Essay Example 28). For this investigation, we will investigate Taiwan. â€Å"The state ought to socially know about itself as a discrete body and with a discrete urban structure† (Storm, Carsten, and Harrison, p. 8). For a considerable length of time, the individuals of Taiwan have lived with no opportunity that is they live by the experience of a frontier people (Richard, p. 17). They were not allowed the chance to oversee themselves. Taiwan populace comprised of displaced people, privateers, colonizers and colonizers who relocated to the island from various starting points. Because of this, each individual or gathering that moved into the territory have they are own accepts, objectives and dreams. Thusly, the individuals who lived there had no personality that kept them from battling for their privileges (Yasutomo, p.34). Taiwan contains numerous impacts that are non-china. The republican government controls them. Taiwan is alluded to as a ‘rebelling province’ by the legislature of adversary People’s Republic of china. They are viewed as defying the legitimate legislature of joined china. Due to the non-china impacts got from the district, Taiwanese can allude as a revolting region (Minahan, p.

Using Facebook When You Have Social Anxiety Disorder

Using Facebook When You Have Social Anxiety Disorder Social Anxiety Disorder Treatment and Therapy Social Skills Print Tips for Using Facebook When You Have Social Anxiety Disorder By Arlin Cuncic Arlin Cuncic, MA, is the author of Therapy in Focus: What to Expect from CBT for Social Anxiety Disorder and 7 Weeks to Reduce Anxiety. Learn about our editorial policy Arlin Cuncic Medically reviewed by Medically reviewed by Steven Gans, MD on July 29, 2016 Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital. Learn about our Medical Review Board Steven Gans, MD Updated on June 19, 2019 Social Anxiety Disorder Overview Symptoms & Diagnosis Causes Treatment Living With In Children Oscar Wong//Moment/Getty Images Facebook anxiety is a modern-day affliction and a reflection of anxiety that you feel in daily life. Interacting on Facebook carries with it many of the same fears and insecurities that you probably feel in real life. The difference is that when you are alone in front of your computer, there is ample time to start obsessing and spending too much time worrying about what other people think. In this way, Facebook can magnify some of the fears you already experience. This can have debilitating consequences  for those with social anxiety disorder (SAD). Fortunately, there are ways to use Facebook that will help to minimize your anxiety. The key is to avoid some of the traps of social media that are inherent in using the internet for social connection. 10 Things to Avoid When Using Facebook If You Have SAD If you want to get a handle on your Facebook anxiety, stop doing the following things: Obsessing About Your Posts Sure it might be hard. Perhaps you sit there for 30 minutes thinking of the best way to word your status update. Posting on Facebook is a lot like making conversation; if you suffer from SAD you tend to over-think everything that you say. The best rule of thumb is to... spend no more than a minute or two writing your post. If it is taking longer, force yourself to leave the site without posting so that you dont start obsessing. Thinking Everyone Else Is Having More Fun Than You When you look at your friend feed, it might seem like everyone else is having a whole lot more fun than you. Remember that just like you, most of your friends probably want to appear in a positive light on Facebook. They are more likely to post about the fun things that they are doingand how great their lives are going. Try not to make comparisons, because you are only seeing a filtered version of their lives. Thinking Everyone Else Has More Friends Than You Do you look to see how many friends other people have? Do you feel bad about your lack of friends? Again, this is a matter of perception.  Some people send friend requests to every person they have ever met; that doesnt mean that those are people they know very well in everyday life. Stop worrying about how many friends you have and care more about the quality of those friendships. Deactivating and Reactivating Your Account If you are caught in a vicious cycle of deactivating and reactivating your account every time you feel bad or down about Facebook it is time to stop. Make a decision one way or the other about whether you want to participate. If you decide to give it up, dont just deactivate your account; permanently delete it. Make sure you are certain about your decision and then stick to it. Worrying About How You Look in Photographs On Facebook, you can only control the photographs you post of yourself. Even if you dont have a Facebook account, it is possible that someone has posted photographs of you on the social networking site.   If genuinely unflattering photographs are posted of you and also tagged, you can remove those tags so that people who search will not find you by name.   In general, however, remember that everyone takes a bad picture from time to time. Those who know you in real life know what you really look like! In a 2015 study published in the journal  Cyberpsychology, Behavior, and Social Networking  showed that social anxiety was associated with problematic use of Facebook, but only for people who showed medium to high levels of needing social assurance. This suggests that needing the approval of others and being socially anxious may contribute to overuse of Facebook.   Similarly, a 2016 study published in the journal  Transient Issues in Psychological Science  also showed that need for approval and excessive use of Facebook contributed to higher levels of anxiety among extraverts. While many individuals with social anxiety are introverts, some are also extraverts. This research suggests that need for approval is a critical factor when it comes to the impact of Facebook. If you find that you are constantly worried about what other people think of your posts, photographs, etc., consider working on building your self-esteem so that others opinions dont play such a large role in how you feel about yourself. You may find that your use of Facebook decreases as you worry less what other people think. Thinking You Have to Accept All Friend Requests Did you get a friend request from someone you dont knowsomeone you barely knowor someone you dont care to know? You arent obligated to accept all friend requests that you receive. If you wish to keep your friend circle small and private that is your choice. Dont feel bad about ignoring friend requests or even unfriending people after the fact. Unless it is someone you know well and have a relationship with, no explanation is required. Spending Too Much Time on the Platform Do you end up spending more time on the social networking site than you originally planned? If so, trying setting a daily time limit for browsing and posting; perhaps 5 to 10 minutes in the morning and evening. Stalking Other People Only you know why you are stalking someone. Whether it is an ex-girlfriend or boyfriend, someone you went to school with long ago, or someone who wronged you, stalking is a non-productive activity. Stalking someones page might make you feel good in the short term (you get a little hit when they post a picture or status update) but in the long run it is an  addictive behavior  and a time-waster. Instead, focus your time and effort getting to know your friends better. Pick up hints from their posts about what they like, and then ask them about those topics when you get together in person. Having  a Public Page If you are truly concerned about the privacy of your information on the Internet, change your account settings so that your profile cannot be viewed by the general public. Doing so ensures that you are only sharing with your circle of friends; knowing this should make it easier to be more candid as well. Never Going  Outside Facebook is best used as a tool for building offline friendships. Instead of spending time interacting with your friends online, use Facebook to set up in-person activities that will help to build your social confidence. Use Facebook as a tool to make connecting in person easier and your time will be well spent. A Word From Verywell Using Facebook excessively may lower your physical and psychological well-being. If you find yourself unable to reduce the time you spend on Facebook, or that use of the social media platform is negatively affecting your mood, level of anxiety, or quality of life, consider speaking to a friend, family member, or your doctor about strategies that you can use to help control its impact on your life. The 7 Best Online Anxiety Support Groups

Analysis Of The Book The Tattooed Soldier Essay

Transcultural Immigrants’ experience can be described as being transcultural, meaning their experiences from their country (including cultural signifiers) are translated or transported to the new country they live in. During the transcultural experience, people can be changed by the new culture, and they also bring some their own traditional culture to the new environment. In 1990s, a lot of Latinos leave their countries to come to the United States because of the civil war. Hector Tobar’s book The Tattooed soldier tells a story of a Guatemalan refugee Antonio who comes to live in Los Angeles. His wife and son were killed by the government army. Antonio has to escape from his country because he could be killed too. After the murder, the sergeant of the death squad comes to the United States too. Antonio finds the soldier in a park in Los Angeles, and he starts to plan to kill the murderer. At the end of the story, he revenges for his wife and son. In Tobar’s othe r book Translation Nation, Tobar interviews many Central Americans who crossed the border, and this book also records many Latino immigrants’ life experiences. Both of the books show these immigrants’ transcultural experience in the United States. In The Tattooed Soldier and Translation Nation, the Latino immigrants are changed by the new country they live in and they also bring their own culture to the new country. Their cultures change and influence each other, that’s the reason why immigrants’ experiences areShow MoreRelatedBetrayal in Maus Essay1451 Words   |  6 Pagesprisoners arrange a plan with some of the German guards marching alongside them. The prisoners pay the guards with the agreement that when they try to run the German soldiers will fire over their heads and not kill them. When the time came to run, the prisoners break away from the pack and start towards the woods, however, the same soldiers that promised not to shoot them shot them in the back as they ran (Maus V II 82-83). The Germans that were supposed to be the friends of the Jews and help them escapeRead MoreFashion Is More Than Clothing1992 Words   |  8 Pageslike Southern Asian tattoos there were representations of mythical and real animals. Warriors would have tattoos in order to provide magical protection and good fortune. In the 5th Century Romans tattoos were used to control and identify gladiators, soldiers and prevent slaves and prisoners to escape. It was only in 1774 that James Cook while exploring Oceania named the word tattoo, when he saw for the first time the facial and body decorations of Maori’s civilization. Derived from the Tahitian wordRead MoreAutobilography of Zlatan Ibrahimovic116934 Words   |  468 PagesI AM ZLATAN By Zlatan Ibrahimovic as told to David Lagercrantz --------------------------------------------------------------------------- This book is dedicated to my family and friends, to those who have stood by my side, on good days and bad. I also want to dedicate it to all the kids out there, those who feel different and don t fit in. Those who are seen for the wrong reasons. It s OK to be different. Continue being yourself. It worked out for me. ---------------------------------------------------------------------------

Borderline Personality Disorder And Mental Health Disorder

Borderline Personality Disorder There are many disorders in our world that affect us every day. Some of these disorders can be manageable by simple changes in daily activates and others need extensive treatments and yet will never be â€Å"cured†. Borderline personality disorder is one that affects a person so radically that the person may consider suicide or even commit it. Extensive therapy and even sometimes drugs are needed to lead a healthy life. BORDERLINE PERSONALITY DISORDER (BPD) is a mental health disorder that affects how a person processes information and his or her ability to understand and cope with different social situations. (Dolecki, 2012) People who suffer from BPD don’t really understand the ways of relationships (friends, family, intimate). They see concrete ways and barely see the abstract of society. 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A person with BPD has feelings of abandonment and emptiness, and has frantic efforts to avoid abandonment, going to extremes to keep someone from leaving (Burger 300). He or she is emotionally unstable and forms intense but unstable interpersonal relationships. They show impulsive

Sony and Marketing Free Essays

string(107) " the conception of the tape recorder, and the first pocket-sized radio, developed for changing lifestyles\." The primary concern or objective of marketing is to identify and satisfy, or exceed the changing needs of customers. In view of this broad concern of marketing, it can be seen that the concept of marketing encapsulates many activities in a business. Marketing, in fact, refers to any activity undertaken by a firm that has been designed to plan, price, promote and distribute ideas, goods and services to target markets. We will write a custom essay sample on Sony and Marketing or any similar topic only for you Order Now These marketing activities were executed in order to create exchange, that is sales, that will result in the achievement of the proprietors’ individual goals and the firm’s goals, both in the short-term and the long-term. It is then obvious that marketing forms an integral component of any business’s operations. In particular marketing activities attempt to increase a firms’ revenue base, by placing an emphasis on enticing potential customers in target markets to purchase the firms’ products in order to satisfy their wants, rather than those of firm’s competitors. Consequently, the marketing directly contributes to the attainment of the financial goals of the firm. Hence, the success of a firm is reliant upon the extent to which it is able to identify, and satisfy or exceed the customer’s needs more effectively and efficiently relative to its competitors vying for the same markets. Marketing as an activity that entails several features, all of which are presented during the course of the marketing process. Such features include, firstly and most importantly, that marketing is a comprehensive process that begins with the creation of an idea and ends up as product that will be sold to satisfy a customer’s needs. Secondly, marketing is seen as a managerial process as it involves making managerial decisions about the particular mix of product, price, place and promotion in a firm. Furthermore, marketing involves managers planning and ensuring that particular sequenced activities are carried out, in order for the marketing plan to be successful. Finally, marketing is perceived as a way in which firms are able to satisfy the needs of customers, and in turn achieve their own business goals. Marketing provides the business with the ability to satisfy the changing wants of customers. In light of this, and the fact that businesses have become increasingly aware of the role that marketing plays in achieving success in the business, several approaches or philosophies to marketing have developed. There are five central approaches to marketing, with the use of a specific marketing approach/s depends upon particular business’s marketing strategy and the type of product being marketed. These different approaches are: Marketing Concept: this approach believes that customer’s want-satisfaction is the economic and social reason for an organisation’s existence. This approach stipulates that all of the business’s activities should be targeted towards meeting consumer wants, while at the same time meeting the organisation’s goals. In effect, this approach requires that the firm finds out what the customer wants, and subsequently develops a product to meet these requirements and then sell it at a profit. Production Concept: this approach states that the business will sell its product if it is both well made and affordable. Businesses utilising this approach require management to focus on improving production techniques and cost structures of the business. Consequently, this approach does not place emphasis on customer want-satisfaction. Product Concept: this approach has the attitude that ‘product is king’ and focuses on the quality, features, and performance of the product. This approach believes that if the product has more features or is of a better quality and performance compared to competitors, it will then gain greater sales. This approach is not customer want-satisfaction oriented. Selling Concept: this approach focuses on developing sales techniques and promotional activities in order to entice customers into buying an organisation’s product, whether they want it or not. Therefore this approach places direct emphasis on customers, but, possibly not on their want-satisfaction. Societal Marketing Concept: this is the latest marketing approach, it combines the main ideas of the marketing approach, that is, determining customer needs and satisfying the business’s goals, but also integrates social responsibility into the business. This social responsibility includes increasing environmental awareness, which may include tackling the problems of pollution and the exploitation of non-renewable resources. Modern day businesses are under pressure to adopt this marketing approach, in order to become more socially responsible. This approach not only focuses on fulfilling the customer’s want-satisfaction, but also satisfying society. The electronics firm, Sony, has expanded its operations from its establishment in 1946 in a ‘bombed out department store’, to become one of the world’s largest and most influential electronics firms. Sony, has furthermore, developed a worldwide reputation, as one of the worlds most innovative and technologically advanced firms. Its success can be attributed to several internal factors, which include, the freedom of workers to experiment, the passionate decisions of management, the established corporate culture, and also particularly to the marketing approaches that top management has integrated into the firm since its establishment. The leaders of Sony, from its founders to the present-day management, have encouraged their product designers to express and prove their individual visions about the development of new products to the firm, as with the Sony Walkman. In fact top management has been ‘willing to join the creative fray’, which has lead to the development of a cohesive firm with a corporate culture. This management style prompted the development of premium quality, unique, and futuristic products, and along with the establishment of a strong corporate culture, formed the basis of the firm’s competitive advantage. These aspects gave rise to adoption of several marketing approaches during the course of Sony’s life cycle. During Sony’s period of establishment the marketing approach was the key approach, since the initial management of Sony decided that the only way to succeed was to discover a new form of technology and develop a product from it, which would satisfy the wants of customers. This was evidenced by the conception of the tape recorder, and the first pocket-sized radio, developed for changing lifestyles. You read "Sony and Marketing" in category "Essay examples" This approach has continued and still practiced today as signified by the recent development of the following products, the Walkman, the Handycam, the Discman, all of which are regarded by millions of customers as products that represent a way of life. The marketing approach was influential in the marketing of the Walkman, such a concept originated from a want of customers for a small, portable, tape/radio player, to replace the large, inconvenient players of the era. Sony identified this customer-want, and the Walkman was introduced, and heavily marketed, and in turn, became one of! the firm’s most successful products. In addition Sony has realised that consumer-want for electronics is apparent in all age groups and as such, it has developed several products for different markets, for example, ‘My First Sony’ was introduced for a younger target market. Another essential marketing approach for Sony has been the product approach, unlike other firms in Japan; Sony prides itself in producing products which have incorporated unique plastic appearance and futuristic features with superior quality, and affordability of price. These concepts have ensured that Sony’s sales have outstripped both domestic and foreign, including Western, competitors. In fact, Sony has upheld these concepts, in regards to their products, to the extent that they cancelled the production of a new television, simply because a rival had placed a similar product on the market. Coupled with the product marketing approach has been the design of products, which is a major feature in the marketing strategy of Sony, this is evident with the Sony Playstation, which has been carefully designed and uniquely developed for the younger target market. In the future, with the dawn of the digital age, Sony must place greater emphasis on the product marketing approach, to achieve sales, if it wishes to maintain its market edge. This requires, Sony, embracing advanced technology in the manufacturing of its products. The managers of Sony have realised the dilemma, that due to the speed of technological advancements, the products Sony releases today will become obsolete rapidly. Therefore, Sony is continually, incorporating innovation achieved via extensive research and development, to improve and expand upon its products to make them superior to competitors. This approach has lead to the development of several 21st century products to be used to dominate the future electronics market; these products include a portable head-mounted video player, a DVD player, and a new-generation computer. The final approach to marketing by Sony has been the selling approach, Sony, as a multinational firm, has earned a reputation worldwide as being a superior producer market leader, in regards to electronics products. The size of the company allows it to promote its product on a larger scale than that of many of its competitors. Potential customers are enticed to purchase the firm’s product, even if they do not need it, by the array of commercials, catalogues, and other methods, which portray Sony product’s as being superior. Further, the appearance of Sony’s products is heavily marketed as being state of the art, everyone is aware of the black, sleek, elegant, and futuristic appearance of the Sony the products. Sony is a successful international business as it has grown to become one of the world’s largest and most influential electronics firms, due to its ability to meet consumer-wants worldwide. This influence over the market is evident as domestic and international competitors wait for Sony to initiate a market trend via the introduction of a product, and then duplicate this, so as to benefit from Sony’s success. Furthermore, Sony has come to possess a worldwide reputation, which rivals those of the other multinationals, like Nike and others, a reputation which has made Sony and its products synonymous with quality and superiority in electronics. Sony’s is also seen as internationally successful as it has entered many export markets in the world, including Australia, Sony also has established several headquarters in different parts of the world, including America and Europe, which is a testament to its international success. This worldwide status has enabled Sony to discover chan! ges in consumer wants, new product ideas, and the success of different marketing approaches worldwide. Sony’s international success can be attributed to several internal factors, these in the passionate decisions of management, in that they allow the product designers the freedom to experiment and develop the ideas that may lead to a breakthrough for the firm. Further, Sony’s success can be attributed to the establishment of a strong corporate culture in the firm, which allows the goals of the firm to be achieved, as managers have ensured the everyone is able to focus on the overall picture of the firm. Sony’s integration of marketing approaches is another keystone to the firm’s international success, as the simultaneous use of the strategies has allowed the firm to better satisfy customer wants, and in turn better achieve its own goals. This success can be attributed, largely, to the role of product marketing in the business, the attitude that ‘product is king’ has allowed Sony to develop a general direction in which the firm is headed. The use of product marketing has resulted in Sony being able to, use different methods, such as market research and RD, to discover the wants of customers, and in turn develop products to satisfy these wants, all of which has enabled Sony to gain sales and become successful, internationally. Product marketing has also allowed Sony to maintain its edge in the electronics market. As Sony’s designers are using the market approach to continually develop, improve, and expand upon their products to meet the changing customer needs, this coupled with large-scale promotion of the product, itself, has allowed Sony to maintain its competitive advantage. This approach has also meant that any perceived problems with the products can be easily identified and corrected. Finally, the empha! sis on product marketing has allowed Sony to develop products which are encompassing the ‘technology of tomorrow today’ allowing, Sony to maintain its success well into the future. How to cite Sony and Marketing, Essay examples

Principles of Care free essay sample

Ultimately, dignity is the idea that human beings are different from animals. Equality: Equality is the current term for ‘Equal Opportunities’. It is based on the legal obligation to comply with anti-discrimination legislation. Equality protects people from being discriminated against on the grounds of group membership i. e. sex, race disability, sexual orientation, religion, belief, or age. Respect: Respect is an important way of being kind and good to other people. Respect means not making fun of others. Respect means thinking of how somebody else feels. Respect is treating another person the same way you’d want to be treated yourself. Fairness: An example of fairness would be while playing a game. It’s fair when everyone plays by the rules of the game. It’s unfair when someone cheats. When that person breaks the rules, it gives them an advantage over the other players. If a rule-breaker wins, it’s not a fair win. We will write a custom essay sample on Principles of Care or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Everyone should have an equal chance. Privacy: Privacy may be defined as the claim of individuals, groups or institutions to determine when, how and to what extent information about them is communicated to others. Privacy is your right to control what happens with personal information about you. If a person turns to an organisation for help, they do not lose their rights unless in danger to themselves or others. People’s right should and do not change because of a disability, mental health or the fact that they are using a help service. It is a professional’s role to ensure a supportive relationship is developed, for the benefits of the service user. They should also be aware to respect their values and beliefs and protect their rights. To gain a relationship from a service user it is important that there is a connection, the professional must make sure they understand their boundaries and that the relationship stays within them. Core Principles of care: The core principles of care are dignity, equality, respect, fairness and privacy. Build effective relationships: The adult should always be at the centre of the planning. They should be listening to and their methods of communication are respected. There must be a respect for culture and believes, respect for lifestyle and choice and recognition of need. A service users preferences should be taken into account and where relevant, confidentiality must be maintained. To build a supportive relationship abiding by the core principles include using good methods of communication, for examples if an individual is deaf, consider using sign language. Respect for culture and beliefs are vital, if a service user is a Muslim, they should not be preached or treated differently in any way. Recognition of needs is also essential, if an individual is in need of something and does not receive it, the core principles have been broken. Working practices: Working practices are person centred. Person-centred practices are focused on the lack of personal history records. Using face to face communications, carers worked with people to develop ‘life story’ books to fill the gap in their lives. This shows inclusive practice, which is anti-discriminatory. It is aimed at empowering individuals. In a safe and secure environment people are encouraged to share information appropriately. This is then shared, with their permission with other who cares for them, which works towards a better service for them. Supportive practice: To achieve supportive practice you must use a humanistic approach and ensure that you empower, promote rights and give choices. You should use preferred methods of communication to include all, meeting needs, across health, social care, mental health and special needs. You must be responsive to needs. To build a supportive relationship abiding by the core principles include using good methods of communication, for examples if an individual is deaf, consider using sign language. Respect for culture and beliefs are vital, if a service user is a Muslim, they should not be preached or treated differently in any way. Recognition of needs is also essential, if an individual is in need of something and does not receive it, the core principles have been broken. A needs assessment encourages supportive relationships to reduce the risk of abuse and neglect, a demonstration of a needs assessment is as follows: Needs assessment is the key to ensuring that the required range and capacity of services is available and accessible to service users and their families in a local area. A good need assessment process will: * identify the needs of a target population in a particular area; * help to prioritise those needs to ensure better planning of local services and more effective allocation of resources; * Develop an implementation plan that outlines how identified needs will be addressed. The outcome of a needs assessment should be that service users and their families have their individual assessed needs met, or met more effectively. Where appropriate, it should also address the needs of families or carers. Another example is a care planning cycle, the object of a care planning cycle is to identify service users’ needs and to enable all staff having contact with that service user, directly or indirectly, to have the information they need to support the service user which they consider to meet their needs the best. The stages of care planning are: * Assessment * Documentation * Development * Choose * Plan * Record * And review Composing a care planning cycle is the process by which the care service gathers information about the service user with a view to identifying their abilities and needs. Establishing abilities is critical in help avoiding complications. When composing the cycle it is as important to identify and record abilities to stand alongside the possibly more obvious needs, in order to assist the service to develop a fully supportive and effective set of care plans. There must be tractable evidence of the care planning cycle, monitoring evaluation and outcomes in relation to the social, physiological, physical and health needs of the service user * Only record real evidence of planning for purposeful action taken by any people who offer care, support and service to meet the individuals preferences and needs * The information that is documented must be factual, informative, useful an d not an opinion * Is it essential that all staff involved in the care plan and support read the care plans, and know the details of the programme in order to deliver care and support which is designed by a person who is knowledgeable and competent in assessment and care planning to meet service users’ needs * Care plans must provide evidence of the use of all the information gathered during the assessment and composing the care cycle. Building effective relationships: Relationships of all kinds are often perceived as delicate things that require effort to maintain. Building an effective relationship is a necessity for some reasons. For example in an organisation the wellbeing of a person depends on how effectively that organisation works. Society is defined as a web of relationships which requires all people to work and contribute together in order to achieve a goal. Having a relationship that is good, where cooperation and respect are kept, can make society work better. Und erstanding an individual’s feelings and their position creates an effective relationship. It is crucial to listen to the party; this would make them feel importance has been given. Effective relationships require service users to express their feelings and their position on all matter pertinent on the relationship. Assuming that the individual understands our needs and give us when we need it without asking for it is not a good practice. If we are willing and capable of listening to others, we will find it much appreciated by the service user, some professionals are unaware of how much they dominate a conversation. If we value someone’s rights we will not take pleasure commenting on their failures or problems. This will weaken a relationship. Healthy effective relationships should be built on a degree of detachment. Detachment does not mean â€Å"not caring†. Often when we develop a strong relationship we expect a person to behave in a certain way. And if that behaviour rule is broken we could invade an individual’s personal space and possibly belittle them. Promoting effective communication and relationships: Communication is an important aspect in maintaining a good relationship. While some communication may be guarded, other communication is of a higher quality. It is important to have a positive self imagine, as a poor self imagine can cause miscommunication such as mistaking comments due to low confidence. If you make your own desires knows. Not only will you become more effective in communication, but you may make a hint that it is all right for the service user to communicate their desires too. It is important to listen effectively. This involves body language as well. You could be listening but if you fidget or look away it may send signals that you’re not listening. It is important to make sure you’re able to have a normal conversation with the individual too, make sure you tell them what you’ve done that day and what your plans are for the rest of the day, what’s made you happy, angry etc and vica versa. By sharing your inner self, you will be promoting opening up and the service user will feel comfortable to open up too. Support openness by not being judgemental. Being judgmental of a service users expressed through may make them feel belittled or make them not want to open up. You are able to be honest about your reaction to expressed thoughts, but focus on the positive and use a positive tone in your response to promote effective communication. Providing individualised care for their own rights and responsibilities: Individualized care is considered an important indicator of quality care. Knowing the service users has been described as the process by which we come to understand the individual’s experiences, behaviours, feelings and perceptions to individualize their care. REFERENCES: BTEC level 2 Health and Social Care, Elizabeth Rasheed, Alison Hetherington and Jo Irvine